Gaia / Gaia Inc / Gaiam TV - from Yoga to Sci-Fi
Gaia was founded in 1988 in Boulder Colorado by Jirka Rysavy. It’s move into the modern media era was set in motion in 2005 when it acquired assets of GoodTimes Entertainment and Jetlag productions and in 2007 Lime TV and Zaadz, players in the new age arena featuring mainly yoga, meditation and healthy living content.
The success of Cosmic Disclosure with David Wilcock and Corey Goode under the content direction of Jay Weidner pushed Gaia’s content out into the woosphere, reaching the limits of conspiracy fringe.
Out-there testimonies and experiences are one thing, but Gaia has most definitely followed the trend of all modern media, editing their content to suit analytics - not solely in the best interest of the audience. Generally we see this in the mainstream media as sensationalized articles, or biases that reflect socially acceptable views on partisan issues, fracturing brands in certain directions.
For Gaia, I see a trend beyond Cosmic Disclosure where the company could have returned to its core recipe of spirituality & well-being but chose to dive deeper into dangerous elements of deep conspiracies.
The question as far as editorial direction should be at some point, where is the line in the sand for the ethical choice of discerning fact and science fiction.
If the company didn’t already cross that line with Cosmic Disclosure, perhaps presenting and relentlessly advertising fantastical cosmic episodes as factual truths. What do you think?